Communications Media Team Member

(Canadian Red Cross - Simcoe Muskoka Branch, Simcoe Muskoka Branch)

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Position ID: V-MID0674 Last Modified: 16 Jul 2018 Last Full Update: 17 Mar 2017
Opportunity Details
ContactYves St-Onge, Communications Division, Canadian Red Cross; Email:
Duties• Act as a spokesperson in times of disaster and/or respond to local media inquiries  
• Uses provided key messaging to respond in a timely manner to media inquiries as a spokesperson on behalf of the Canadian Red Cross (this may be in times of a large disaster, smaller scale Personal Disaster Assistance responses, proactive media campaigns or other media requests) 
• Positions the Canadian Red Cross as the charity of choice during fundraising appeals 
• When appropriate, connects media with other spokespeople who are content experts within the organization  
• Provides guidance and coaching to other spokespeople on key messaging 
• Supports the Communications Department with media training  
• Proactively pitches story ideas to the media to promote Red Cross services and programs  
• Working with Communications staff for direction, creates proactive media pitches based on activities in the communications calendar and participate in garnering media coverage for Red Cross programs in their region 
• Has a good understanding of the local media environment and topics of interest 
• Contributes to a healthy and safe working environment 
• Performs other duties, as required
More Info
Ages19 year(s) and up
Suitable for OSSDNo
Suitable ForAdults (18+) ; Seniors (55+) ; Post-secondary students ; Men ; Women ; Individuals
Areas of InterestAdvocacy ; Education Support (Training Programs) ; Marketing & Promotions ; Social Media ; Telephone Communication
Skills/ExperienceCommunication & Interpersonal Skills ; Creativity ; General Computer Skills ; Leadership ; Listening Skills ; Marketing & PR ; Patience ; Public Speaking ; Team Work ; Web & IT ; Education and Experience 
• The minimum qualifications for this position are post-secondary education and a minimum of three years of related experience or equivalent combination of education and experience in marketing, communications or journalism 
• Experience working with media is considered an asset 
Abilities and Skills 
• Strong verbal, interpersonal and relationship building skills for working with the media 
• Ability to translate complex information into concise key messages 
• Proficient use of computer applications (internet and database research skills, Microsoft Outlook, etc.) 
• Strong communication skills and comfortable with public speaking 
• Ability to adapt to changing circumstances  
• Neutral and able to adhere to Red Cross Fundamental Principles 
• Willingness to travel within the region 
• Previous experience as a spokesperson is an asset, but not necessary
Commitment LengthLong Term (More than 1 year)
Interaction LevelOne-on-one ; Small Group ; Virtual Volunteering
Dates and TimesVolunteer creates own work schedule. Must be available on short notice to respond to issue that may arise
SeasonsYear Round
AccessibilityNot Applicable - Work is primarily be done remotely from home, with occasional time in an office environment, but
Number of PositionsBarrie: 2 individual(s) ; Muskoka District: 1 individual(s) ; Orillia and area: 1 individual(s)
TrainingOrientation ; Training on the job
TransportationVolunteer provides own transportation when required to travel while doing the work.
Police CheckRequired
Additional Requirements• Must have access to a computer with the expectation to use the Red Cross computer system  
• Must have access to a phone for teleconferences and team meetings  
• Position may be required to work non-traditional hours; therefore, the ability to work non-traditional hours, including evenings and weekends, is a requirement
Liability InsuranceAvailable
Agency Details
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Organization NameCanadian Red Cross - Simcoe Muskoka Branch, Simcoe Muskoka Branch
Office Phone705-721-3313
Toll Free Phone1-800-387-2251
Address & Map
65 Cedar Pointe Dr, Unit 809B
Barrie, ON L4N 5R7
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